Second Grace LA Content Analytics & Strategy

Second Grace LA Content Strategy Report

Content Strategy & Performance Analysis

August 10 – September 8, 2025

Core Mission

"Let's end homelessness together, now and for good."

Second Grace LA: Creating systemic solutions to homelessness through community connection and radical hospitality.

Platform Performance

Instagram Views 803
Interactions 91
New Followers +9
Non-follower Views 42%
Substack Open Rate 36.66%

Top Performing Content

Steve Tribute

338
Personal narrative

Volunteer Statistics

152
Community data

Hope Wins

149
Spiritual message

Bystander Effect

136
Psychology

Geographic Distribution

Los Angeles, CA 10.4%
San Juan, PR 6.4%
Carolina, PR 2.4%
Guaynabo, PR 2.4%

Data Limitations Note

Geographic data shows only the top 4 cities, representing approximately 21% of total audience. The remaining ~79% of viewers are distributed across numerous other locations not displayed in Instagram's standard analytics view. Combined Puerto Rico metrics (10.8%) reflect internal content review by the San Juan-based design team and should be filtered from audience analysis.

Visual Content Performance Analysis

High-Impact Visual Elements

Floral "Letters to the Housed" Series

Botanical graphics with organic compositions consistently generate superior engagement rates. The natural imagery reinforces themes of growth, community nurturing, and spiritual development.

Typography-Centered Layouts

Clean, bold typography on solid backgrounds—particularly blue fields with yellow accent text—demonstrates optimal readability and message retention across all platforms.

Economic Justice Imagery

Currency and financial system visualizations provide immediate contextual framing for housing inequality and economic justice messaging, driving higher engagement on policy-focused content.

Brand Architecture

Consistent "SECONDGRACE.LA" branding across visual assets establishes professional credibility and recognition within the social justice and community organizing ecosystem.

Production Team Directives

Implementation Priorities

High Priority: Visual Template Systematization

  • Develop 6-8 variations of proven floral "Letters to the Housed" template system
  • Create standardized blue-background framework for statistical and data-driven content
  • Build economic justice visual library utilizing currency and financial imagery
  • Establish personal narrative template featuring abstract artistic backgrounds

High Priority: Content Strategy Refinement

  • Prioritize personal transformation narratives (demonstrably highest engagement rates)
  • Expand community statistics and volunteer engagement content production
  • Develop additional spiritual growth through service narratives
  • Reduce abstract conceptual content in favor of concrete, actionable examples

Medium Priority: Analytics Framework Implementation

  • Deploy Google Analytics 4 with UTM parameter tracking for social media posts
  • Construct Google Sheets dashboard for cross-platform performance correlation
  • Institute monthly analytics review process with design and content teams
  • Implement geographic filtering protocols to separate internal review from audience metrics

Performance Assessment

Current Strengths

Authentic Narrative Excellence: Personal storytelling consistently achieves highest engagement rates across all digital platforms and content formats.
Visual Brand Recognition: "Letters to the Housed" series establishing strong, recognizable identity throughout digital ecosystem.
Newsletter Performance: 36.66% open rate significantly exceeds industry benchmarks (20-25%), indicating highly engaged subscriber base.
Organic Content Discovery: 42% non-follower view rate demonstrates strong content shareability and algorithmic performance.
Multi-Platform Distribution: Effective content adaptation strategy across Instagram, YouTube, Substack, and Bluesky platforms.

Improvement Opportunities

Subscriber Retention Strategy: Substack decline of 153 subscribers requires comprehensive content audit and re-engagement campaign development.
Analytics Precision: Implement geographic and device filtering to separate internal design review activities from actual audience engagement metrics.
Template Standardization: Systematize high-performing visual elements into replicable template library for consistent content production.
Content Calendar Optimization: Establish data-driven posting schedule aligned with demonstrated engagement patterns and platform priorities.
Cross-Platform Analytics: Implement comprehensive tracking system for strategic decision-making and performance optimization.

Recommended Analytics Implementation

Essential Tracking Tools

Google Analytics 4
Website traffic and conversion tracking
Google Sheets Dashboard
Cross-platform performance correlation
UTM Parameter Builder
Social media traffic attribution
Platform Native Analytics
Monthly data export and analysis

Implementation Timeline

Week 1: Foundation Setup

Configure Google Analytics 4 with goal tracking for newsletter signups, website engagement, and content performance measurement.

Week 2: Dashboard Development

Create comprehensive Google Sheets template for monthly analytics consolidation and cross-platform trend analysis.

Week 3: Filter Implementation

Deploy geographic and device-based filtering systems to separate design team review activity from authentic audience engagement metrics.